If you’re on Instagram, you have likely seen an Instagram takeover before. And if you’re a social media manager or marketer, maybe you’ve coordinated one. Or, perhaps you’ve thought about incorporating takeovers as part of your Instagram strategy, but you’re not sure if this tactic is the right move for your company or organization. What […]
Tag: social media
18 Poll Questions That Are Proven to Boost Engagement in Private Social Media Groups
You finally did it. You created a private group for your student community on LinkedIn or Facebook. Even better, people have requested to join! Great work. But, as your space grows, maybe you’ve noticed that your community members aren’t interacting and engaging in this space as much as you initially hoped. Your members do not […]
Crowdsourcing Alumni: Why Higher Education Pros Should Do It and 3 Simple Ways to Start
Think about what makes your college or organization special. Is it the rankings? Is it the state-of-the-art gym? How about that fancy smoothie shop? (Okay, maybe it’s the smoothie shop.) All those things are lovely. But when I think about what makes my university special, I immediately think about the people: The student teachers learning […]
Should My College or Department Create a Wikipedia Page? If you want an easy SEO improvement, then the answer is yes.
If you are a higher education professional, then you have been on an emotional tilt-a-whirl for one full year. Your days are spent wondering if students will still apply to your programs. At night, you dream up new ways to engage with students. You fear that your new, virtual efforts may fall flat. And it’s […]
Building a Community for Grad Students: What I Got Wrong and How Peloton Helped Me Get It Right
We’ve all been there: You’re drowning in work. Your task list is longer than a football field. Your inbox is teeming with requests. And you are so overwhelmed you can feel your head begin to spin in circles as smoke billows out of your ears. I experienced crushing workplace anxiety six months into my current […]
I Tried to Make My Dog Instagram-Famous. Here’s What I Learned…
It wasn’t his flawlessly curled tail or lengthy pink tongue. Nor was it his froglike legs or bulging belly button. It was the way he spun in circles, like a helicopter preparing for takeoff, when he was about to poop. He twirled like a tiny ballerina. I knew my dog was a star the first time […]
Are You A Social Media Expert? Test Your Platform IQ
Imagine this: You’ve been transported back to 2020. (My apologies for bringing you back so soon.) Like the rest of the world, you are in lockdown. You’re spending yet another night at home, and your plans might include sinking into your couch and eating homemade banana bread. Chances are high that you will also mindlessly […]