Tag: marketing

Crowdsourcing Alumni: Why Higher Education Pros Should Do It and 3 Simple Ways to Start

Think about what makes your college or organization special. Is it the rankings? Is it the state-of-the-art gym? How about that fancy smoothie shop? (Okay, maybe it’s the smoothie shop.) All those things are lovely. But when I think about what makes my university special, I immediately think about the people: The student teachers learning […]

Should My College or Department Create a Wikipedia Page? If you want an easy SEO improvement, then the answer is yes.

If you are a higher education professional, then you have been on an emotional tilt-a-whirl for one full year. Your days are spent wondering if students will still apply to your programs. At night, you dream up new ways to engage with students. You fear that your new, virtual efforts may fall flat. And it’s […]