Tag: instagram

2 Takeovers, 1 Week: Figuring Out How to Give and Take Instagram Access

If you’re on Instagram, you have likely seen an Instagram takeover before. And if you’re a social media manager or marketer, maybe you’ve coordinated one. Or, perhaps you’ve thought about incorporating takeovers as part of your Instagram strategy, but you’re not sure if this tactic is the right move for your company or organization.  What […]

5 Instagram Metrics that Higher Ed Pros Need to Pay Attention to Now

“We need someone to promote events and deadlines and create other admissions-related content on our social media channels. Can you do it?” I was approached about contributing to the social media channels for the graduate school I work for about a year ago. I was thrilled. Creating and featuring more content on our channels for prospective […]