Tag: higher education

2 Takeovers, 1 Week: Figuring Out How to Give and Take Instagram Access

If you’re on Instagram, you have likely seen an Instagram takeover before. And if you’re a social media manager or marketer, maybe you’ve coordinated one. Or, perhaps you’ve thought about incorporating takeovers as part of your Instagram strategy, but you’re not sure if this tactic is the right move for your company or organization.  What […]

18 Poll Questions That Are Proven to Boost Engagement in Private Social Media Groups

You finally did it. You created a private group for your student community on LinkedIn or Facebook. Even better, people have requested to join! Great work.  But, as your space grows, maybe you’ve noticed that your community members aren’t interacting and engaging in this space as much as you initially hoped. Your members do not […]

Crowdsourcing Alumni: Why Higher Education Pros Should Do It and 3 Simple Ways to Start

Think about what makes your college or organization special. Is it the rankings? Is it the state-of-the-art gym? How about that fancy smoothie shop? (Okay, maybe it’s the smoothie shop.) All those things are lovely. But when I think about what makes my university special, I immediately think about the people: The student teachers learning […]

Should My College or Department Create a Wikipedia Page? If you want an easy SEO improvement, then the answer is yes.

If you are a higher education professional, then you have been on an emotional tilt-a-whirl for one full year. Your days are spent wondering if students will still apply to your programs. At night, you dream up new ways to engage with students. You fear that your new, virtual efforts may fall flat. And it’s […]